Friday, December 11, 2015

Carvana - Rhymes with Nirvana

The South is innovative. I've learned this after many years here in the mid-south.  But when something this innovative comes to town, you just have to see it for yourself.  Nashville has become home to the first vending machine of its kind. Once before we got vending machines that dispensed live bait. Now, it's a monster building sized vending machine that dispenses cars.  Yes, that's right, brand new automobiles.

Carvana, a company out of Atlanta has been selling cars with a door to door delivery for some time. You've no doubt seen their television spots with their  flat bed trucks delivering cars of all types to homeowners. Now, with the advent of the Car Vending machine, they add a new dimension to their selling. 

Now, don't go thinking you can walk up to the big thing and start inputting your spare change.  Carvana's machine is for pickup of post purchases. What that means is that you buy the car online, and then the car is shipped to the Vending Machine building.  You arrive and after some minor paperwork, they present you with a big token, which you insert into the machine. The car arrives, you take possession, and drive away!  It's the stuff of marketing dreams.

I bought a  new car in 2013 and though the general idea of getting the car delivered from a George Jetson type space-age vending machine may seem exciting, I would think I'd miss the human interaction.  There is the give and take, walking around the show room and the test drive not to mention the free coffee and/or snacks. When you add in robots, things change. You cannot haggle with a robot.  Believe me, I've tried. 

So, perhaps the next time I'm in the mood for a new car, I may just use the Carvana machine.  
It's local here in the South, after all.  

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